120 BPM

To increase this award-winning yet thematically challenging film’s potential, I built a campaign that expanded our reach beyond the core arthouse audience into the LGBTQ+ community.

 

After applying for the BFI Audience Award, I was granted an additional budget to help develop the film’s audience pool. To achieve this I reached out to a number of key organisations who joined the campaign as advisors, ambassadors and influencers.

 

With their direction I produced a suite of creative materials that appealed more to this new demographic. They also helped to increase our press access and secured favourable advertising terms. In addition, they all featured the film heavily across their communication channels. 

 

The film was released along with a series of nationwide preview screenings, featuring talks, Q&As and launch parties. These were all promoted by our third party affiliates, helping to generate a huge amount of targeted grassroots promotion free of charge.