Maria

Studiocanal UK approached me during a particularly busy period at the end of 2024. With their team fully occupied managing the release of Paddington in Peru and other major titles, they lacked the capacity to focus on their early 2025 campaigns. Having collaborated with member of the Studiocanal team before, they trusted me to step in and take the lead on the positioning, briefing, development and execution of two mid-tier campaigns — MARIA and HARD TRUTHS.

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Working closely with Netflix US on the international creative launch, I developed a UK-specific targeting document that included a SWOT analysis, comparative titles, a positioning statement and pillars, target audience demographics and a synopsis. This document served as the foundation for briefing the media agency, creating an extensive suite of social assets, and pitching influencer collaborations and potential brand partnerships.

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Throughout the campaign, I oversaw the creation and implementation of print, AV, social and digital assets, including TV and OOH formats. I also identified, negotiated and executed brand and influencer activations with partners such as the Royal Opera House, Classic FM, Katherine Jenkins, and BeautySpock.

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Originally contracted for eight weeks, I was asked to extend my engagement by an additional three weeks due to the scale of the campaign and Studiocanal's confidence in my capabilities. This extension allowed me to deliver the campaign in its entirety.